Effective Date: May 30, 2025
Luna Fashion House, represented exclusively by Amaretta LLC (“we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information. This Privacy Policy (“Policy”) describes the information we collect, how we use and share it, and the choices you have regarding your personal data. This Policy applies when you access our websites, mobile applications, contact us by phone, email, chat, or through our social media, SMS, and other channels.
Contents
1. What Information Is Collected?
We collect various types of personal information to help provide and improve our services. The types of information include, but are not limited to:
2. Your Privacy Rights & “Do Not Sell My Personal Info”
Certain state laws—including the California Privacy Rights Act (CPRA) and the Virginia Consumer Data Protection Act (VCDPA)—grant you specific rights regarding your personal information. You may request details about our personal information practices or opt out of the sale or sharing of your data.
To exercise these rights, please contact our Customer Care department:
3. Automated Information Collection & Cookies
We and our service providers may use automated tools—such as cookies, web beacons, and similar tracking technologies—to collect information about your interactions with us. This technology enables us to:
Note: We may also permit third-party companies to place tracking tags on our digital properties. Their data collection practices are governed by their own privacy policies.
4. Cross-Context and Cross-Device Identification, Advertising, and Personalization
Cross-Context Identification
We may consolidate data collected from our websites and mobile apps—such as cookie IDs, device advertising IDs, transaction histories, browsing data, and your interactions with our online advertisements. This information helps us:
Cross-Device Identification
By linking data across your devices, we can ensure that advertisements and content remain relevant and consistent as you move from one device to another. This may also include sharing aggregate performance data with our advertising partners.
If your browser has a “Do Not Track” feature, please note that while we do not specifically respond to these signals, you may opt out of interest-based advertising through the settings provided below.
5. How We Use Your Information
Your personal data is used to help us deliver a seamless and engaging experience, including but not limited to:
6. How We Share Your Information
We may share your data with selected third parties, as outlined below:
Within Our Corporate Family
We share information among Amaretta LLC and Luna Fashion House, including subsidiaries and affiliates, to enhance the overall guest experience and deliver personalized offers.
Banking Partners
For instance, if you apply for or use any financial service products, your information may be shared with our banking partner for purposes such as credit card processing (e.g., via our partner bank).
Service Providers
We work with trusted service providers who support services such as:
These third parties access only the information necessary to perform their designated functions.
Legal and Regulatory Disclosures
We may also share your information when required by law, regulation, or legal process, or to protect the rights, property, or safety of our company, our users, or others.
Business Transfers
In the event of a merger, sale, or other business transaction involving our assets, your personal information may be transferred as part of that transaction.
Third-Party Marketing
With your permission, we may share your information with unaffiliated companies for their marketing purposes. You have the right to opt out of this sharing, as detailed in Section 7.
7. Your Choices and Data Rights
Do Not Sell or Share My Personal Info
Under applicable state laws, you have the right to opt out of any “sale” or unaffiliated sharing of your personal information for marketing purposes. To opt-out, please contact us using the details provided above.
Communication Preferences
You can manage your communication preferences for various channels:
Exercising Your Data Rights
You have the right to request:
To exercise your rights, please submit a verifiable consumer request via email to connect@lunafashionhouse.com
To verify your identity and process your request, we may ask for information such as your address, zip code, email address, or a recent order number. You may make such requests up to two times within a twelve month period at no charge. We strive to respond to your request within 45 days, with possible extensions if needed (up to 90 days).
8. How Your Personal Information Is Protected
We employ a range of administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, or misuse. When you provide sensitive information (e.g., credit card numbers), we use industry standard encryption methods. However, no system is completely secure; therefore, you also bear responsibility for taking reasonable precautions on your end.
9. Children’s Privacy
Protecting the privacy of children is especially important. Our services are not intended for children under the age of 16, and we do not knowingly collect personal information from individuals under this age. If we learn that we have inadvertently collected such information without parental consent, we will promptly delete it.
10. Scope and Applicability of This Policy
This Policy applies to all personal information collected from current or former guests, except for data collected in connection with:
Our sites may include links to third-party websites. We are not responsible for the privacy practices of these external sites; please review their respective Privacy Policies.
11. Contact Information
If you have any questions regarding this Privacy Policy, our privacy practices, or your personal data rights, please contact us:
By using our services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. Please check back regularly to stay informed about updates to our policies.
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